// About
I’ve always enjoyed building things.
// Four decades, abridged
From punch cards to AI.
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COBOL
Started as a programmer
I’ve been working with computers since the days when punch cards were still used to run programs. I began writing COBOL.
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Systems analysis
Decision support
Moved into systems analysis and decision support, working with multidimensional modelling systems such as Wizard and Express.
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Consultancy
Morgan Guaranty, BP, Unilever
As an IT consultant I worked with large organisations, helping businesses use technology more effectively.
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Two firsts
Unilever’s first email system — and its first website
Along the way I helped implement both. At the time neither felt like history.
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2000
Web development, full time
As the internet became commercially important I moved across completely, and have been designing and building websites ever since — for multinationals, local businesses, and everything in between.
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Today
PHP 8.5, MySQL, and modern AI tools
I started with table-based layouts and inline CSS. The tools have changed beyond recognition. The job hasn’t.
The tools continue to evolve, but the underlying job hasn’t changed: understand the problem, design the right solution, and build something reliable.
// A client once told me
Working with you is so refreshing, because the answer is always yes.
She was right, although perhaps not in the way she meant.
My answer is usually “yes” — but I’ll also help steer you away from the wrong question. Sometimes the solution a client asks for isn’t the one that will actually solve their problem. My job isn’t simply to write code; it’s to understand your business, translate that into technology, and build something that genuinely helps.
It’s the same idea that runs through everything else here: you don’t always need a new website. Sometimes you just need someone who can tell you which it is.
// And that’s how I use AI
A powerful tool. Still just a tool.
There’s a lot of discussion about whether AI will replace developers. My experience is that it replaces much of the repetitive work, leaving more time for the parts that matter: architecture, problem solving, testing, refining ideas, and making sure the finished product is robust.
AI is an incredibly powerful tool, but it doesn’t understand your business, your customers or your objectives. That’s where experience still matters.
What clients are actually buying.
Whether I’m building a business website, developing bespoke software or designing an automated workflow, success isn’t measured by how clever the technology is. It’s measured by whether it solves the problem it was designed to solve.
Ultimately, that’s what my clients are really buying. Not just a website or a piece of software, but the confidence that someone who understands both business and technology is helping them find the right solution.
After more than four decades in IT, that’s still the part of the job I enjoy most.
// How I build
No bloat, no unnecessary dependencies.
Tell me what you’re trying to achieve.
You’ll deal with me start to finish — no junior handoffs, no outsourcing. And if your website is fine, I’ll tell you it’s fine.