Questions, answered.

Wherever makes sense — nobody is expected to begin at the bottom and work up. If you are not sure whether anything is wrong, start with the free Website Check. If you know something is wrong but not what, book a Website MOT. If you already know exactly what you want doing, just describe it and I will quote.

There is no catch. I spend five or ten minutes looking at your site and come back with one or two things genuinely worth knowing. It is not an automated twenty-page report, and it is not an excuse to phone you every fortnight. If your website is fine, I will tell you it is fine — that is the only way an offer like this is worth anything.

No. The £149 buys you the report, you own it, and you are free to take it to another developer or ignore it entirely. It is an assessment, not a sales pitch with a PDF attached.

Yes — in full, against any work over £750 that follows. If you go ahead, the MOT has effectively cost you nothing. The same applies to the £125 rescue investigation and the modernisation audit.

Quite possibly not, and I would rather tell you that up front. An older site that still works can often be modernised underneath for considerably less than a rebuild — same site, still yours. A rebuild is the right answer when the site cannot be made to work on a phone, or it is built on something that no longer exists. The MOT is designed to establish which of the two you are looking at.

Yes. I am based in Buckinghamshire, but the work happens over email, phone and video wherever you are, and much of my career was spent with multinationals — so working across borders and time zones is familiar ground rather than a novelty. Prices are quoted in pounds sterling. Beyond that, distance makes remarkably little difference to how a website gets built.

The prices are published rather than kept behind a consultation. A Starter site is £1,650 and a Business site £2,950 — both fixed, because the scope is defined. A fully bespoke build starts at £4,750, since what it has to do genuinely varies. Each is lower if taken with a twelve-month Care plan. Whichever you choose, the figure is agreed in writing before any work begins: it is a fixed price, not an hourly estimate that drifts.

Because a discount ought to buy something. Pay the standard price and you owe me nothing afterwards. Or take the lower price and commit to twelve months of Website Care alongside it — you save on the build, and I get a customer rather than a one-off transaction. Both are honest deals, and neither is the trap.

No. Every project can be bought outright at the standard price with no ongoing commitment whatsoever. The Care plan is what the lower price is exchanged for — if you would rather keep your options open, take the standard price and we are square when the invoice is paid.

It becomes monthly, and you can stop whenever you like. The commitment is twelve months and nothing longer — there is no rolling contract, no notice period, and no automatic renewal into another year.

Typically 4–8 weeks for a standard business site, depending on how quickly content and feedback come back. Smaller pieces of work are much faster: most improvements are days rather than weeks, and a rescue investigation usually happens the same week you ask.

Yes — payment is normally split into stages (a deposit, a midway payment, and a final payment on completion) rather than the full amount up front.

Yes. Once the project is paid in full you own the design, code and content outright. That is true whichever of the two prices you take: committing to a Care plan buys you a discount, not a leash. If you leave, the site leaves with you.

A set number of revision rounds at the design stage, agreed before we start, so the look and feel is settled before development begins. It is written into the quote rather than left vague.

Your business details, any branding assets you have (logo, colours), existing content, and examples of sites you like. If you have none of that, say so — it is a normal starting point, not a problem.

Feedback is gathered throughout precisely to avoid surprises at the end. If adjustments are needed they are handled within the agreed revision scope before final delivery.

Yes — every site is built responsively, so it adapts to phones, tablets and desktops. It is also tested on a real phone rather than just a narrow browser window.

Yes. Where it helps, I build on a content management system so you can edit text, images and posts without touching code — and where a site is hand-built, I add a simple editor for the parts you will actually want to change.

Mostly hand-built PHP and MySQL — fast, no template bloat, and nothing that locks you into a page-builder you cannot leave. Where a managed platform genuinely is the right tool for the job, such as an established shop on Shopify, I will say so rather than talk you out of it.

Yes — SSL, secure forms, and software kept up to date as standard. Most of the sites I am asked to rescue were not hacked so much as left to go stale, which is what Website Care exists to prevent.

Yes — online stores with product listings, secure checkout and payment processing. Depending on complexity that sits somewhere between a Bespoke new website and bespoke development, and is quoted per project.

Yes — Mailchimp, Calendly, CRMs and most other third-party tools can be connected during a build or added afterwards. On an existing site that is a Website Improvement.

Yes, if you want it. Managed website hosting is £18/month alongside an Essential or Business Care plan, and included at no extra cost on Priority. It is often the better arrangement — on my own infrastructure I can fix a problem rather than report it to someone else and wait. Domains can be handled either way, or left exactly where they are.

Yes — but it is worth asking whether you need a redesign at all. If the site works and simply looks dated, that is a design job. If it works but is getting hard to maintain, modernisation deals with the technology underneath and keeps the site you have. If it cannot be made to work on a phone, a rebuild is usually cheaper than the repairs. I would rather establish which of those you are looking at than sell you the biggest one.

On-page SEO foundations — page titles, meta descriptions, image alt text, clean structure, and Search Console setup — are included in every build as standard. Ongoing SEO work beyond that is quoted as an improvement rather than sold as a monthly retainer, because it is not something I want to bill you for indefinitely if it is not moving the needle.

It will be built on sound technical foundations, which is the part I can control. Ranking also depends on your content, your competitors and your marketing over time — anyone promising you a position is guessing.

Yes — copywriting and stock or commissioned photography can be arranged if you do not have existing content. Most businesses have more usable material than they think, so it is worth asking before paying for new.

Yes — it is called Website Care and it comes in three tiers: Essential at £49/month (monitoring, backups, updates, security checks), Business at £119/month (adds an hour of changes each month, performance monitoring and a monthly report), and Priority at £249/month (three hours of development time and first place in the queue). Every new website and modernisation includes three months of Care as standard.

On a Care plan, small changes come out of your included hours — an hour a month on Business, three on Priority. Beyond that, or with no plan, changes are quoted as Website Improvements, and Care clients pay 10% less on those.

Content edits, small layout fixes, adding a page, swapping images — the things that otherwise sit on a list for six months. Unused hours do not roll over, which is precisely what keeps the monthly price where it is. I do not offer "unlimited changes" because that is a promise which either gets quietly rationed or stops being honoured.

Yes — it is monthly, and you can stop whenever you like. The only exception is if you took a discounted project price in exchange for a twelve-month plan; after that year it reverts to ordinary monthly terms.

Website Rescue. A £125 investigation to find out what has actually gone wrong, then either a fixed-price quote to fix it or £110/hour, whichever suits the job — and the £125 comes off the repair. If it turns out to be a five-minute fix, I will say so.

Yes, and a good deal of my work is exactly that — inherited sites, sites whose original developer has disappeared, sites nobody has touched in years. I will usually want to look at it first, either through the free check or an MOT, so that I know what I am taking on before I promise to keep it running.

No. Care is sold on the work rather than on the server, and plenty of it happens on hosting I have never touched. Moving to my hosting is an option because it usually makes problems quicker to fix — £18/month, or included on Priority — not a condition of anything.

It makes it faster, which mostly shows up as quicker turnaround and my being able to take on smaller jobs that would not previously have been worth the overhead. But what you are buying is an outcome and someone accountable for it, not hours at a keyboard. AI will happily generate a plausible-looking migration; forty years of experience is what tells me which parts of it are quietly wrong. That judgement is the job, and it is what the price reflects.

AI tools may be used to speed up early-stage work such as layout ideas, placeholder copy or image concepts — but the design decisions, the polish and the quality control are mine. Nothing goes out as raw AI output.

Yes — that is the AI Assistant package, from £1,950 plus a Care plan. It is grounded in your own content, so it answers from what your business actually says rather than inventing things, refuses questions outside that material, and hands off to you when it does not know. There is one on this site you are welcome to try, including trying to talk it out of its instructions.

Because it is not answering from the open internet — it answers from the material you give it, and questions outside that get routed to you instead of guessed at. It is also tested against people deliberately trying to talk it out of its instructions, which is a thing visitors do for sport. No system is perfect, but the failure mode here is "I do not know, please get in touch" rather than a confident invention.

It can produce a first draft or shake loose some ideas, but everything is reviewed and rewritten so it sounds like your business, is factually correct, and does not read like every other AI-written page on the internet.

No — AI is a supporting tool here, not a template generator. The design is shaped around your brand, your goals and your audience, so it does not come out looking like the rest of the "AI-built" web.

Yes — personalised suggestions, smarter search, or content that adapts to how people use the site can be built in or integrated. That is bespoke development, and it is quoted per project once I understand what you are trying to achieve.