// 07 · Build something new
AI Assistant
An assistant that answers from your content — and refuses everything else.
The lower price commits you to twelve months of Website Care — nothing longer. How the two prices work.
Not a generic chatbot bolted onto your website. One that has read your material, answers from it, and admits when it doesn’t know.
Most website chatbots are either a glorified contact form or a general-purpose model that will cheerfully invent things about your business. This is neither. It’s grounded on your own content — your FAQs, your procedures, your product information — so answers come from what you actually say, and anything outside that gets routed to you rather than guessed at.
There is one on this page. Ask it something about how I work, then ask it something it has no business answering. You’ll see both halves of the job.
It also logs every conversation and picks out the ones that left an email address, so it earns its keep as a lead-capture instrument rather than just deflecting support questions.
What it does
- Answers from your own content, not the open internet
- Hands off to your contact form when it doesn’t know
- Logs every conversation, and flags the ones that left an email address
- Available on every page, on a phone as readily as a desktop
- Styled to your site rather than dropped in as somebody else’s bubble
- Your content and your visitors’ questions stay on your own hosting
What it won’t do
This half matters more than the first, and it is where most bolt-on chatbots fall down.
- Answer questions outside the material you gave it
- Invent prices, dates, stock or availability
- Be talked out of its instructions — that is tested, not assumed
- Quietly send your visitors’ questions to a third-party platform you don’t control
What it needs from you
Less than people expect. If you have ever written down the answers to your most common questions, you are most of the way there.
- Whatever already exists — FAQs, procedures, product notes, policies
- An hour or two reviewing what it should and shouldn’t say
- No minimum: forty well-written answers goes a long way
Running costs, honestly
Every message costs a fraction of a penny in API charges. That is small, but it is not nothing, and it is per-message rather than fixed — which is exactly why this one comes with a Care plan rather than being left to run unwatched.
- Typical small-business volumes come to a few pounds a month
- A hard spend cap set on the account, so it cannot run away
- Monitoring and model updates handled as part of Care
Talk about an assistant.
Tell me what you’re trying to achieve, what’s going wrong, or what you’re worried about — and I’ll tell you honestly what I think the sensible option is.
Get in touch →